ΣΜΙΛΗ < Ancient Greek Smili < Chisel
Smili brand was founded in 2004 by Despina Ioannidou and Mladen Janus. Despina Ioannidou’s long career in photography, art projects, advertising, and media broadened her horizon’s and offered a clear view of how she would proceed in life embracing her own desire for creation. Mladen Janus is a wood craftsman and silversmith from Serbia with long experience in design and her partner in life. Both influenced by their distinguished cultures they created an exquisite handmade jewelry brand that promoted their artistic mentality! Unique forms, detailed shapes are the outcome of their collaboration after many years of partnership. Their creations can be found in selected stores all over Greece.
Serving the same passion for artistic creation soon they decided to scout and embrace other designers’ work as well. ΣΜΙΛΗ concept store was created in 2006 at P. Faliro in Greece. Their deluxe store represents the work of more than 20 emerging or well-known Greek jewel designers.
When you buy something from ΣΜΙΛΗ you support local designers with traceable supply chains and unique products that are made in few pieces. We pride ourselves for choosing our partners and local suppliers carefully and with consciousness following our beliefs in fair trade.